Why Projects Partner With Monarch
Hyperliquid partners with projects to launch markets they can own. That creates a new path: instead of paying for a centralised exchange listing and hoping liquidity arrives, a project can deploy its own market, earn trading fees, and incentivise deeply liquid markets directly.
The hard part is execution. A market is not tradeable just because it is live. Tokens need a direct deposit flow, correct market setup, reliable liquidity, and real-time monitoring.
Monarch exists to handle that operating layer.
Problem
Most new markets fail for the same reasons:
- The market launches with wide spreads and low depth.
- Institutional market makers quote defensively because new markets carry high inventory and adverse-selection risk.
- Trading activity stays low because takers avoid untradeable markets.
- Teams spend time on market infrastructure instead of their core product.
- Fee routing, reporting, and capital-provider accounting become manual work.
The result is a live market with no trading activity.
What Monarch Does
Monarch helps projects launch and operate liquid Hyperliquid markets.
Citadel Market Deployment
Citadel supports the operational path from market planning to launch. For HIP-1 spot markets, that includes token interoperability, market setup, auction bidding and deployment workflow. For HIP-3 perp markets, Citadel also supports HYPE stake, crowdsourcing from capital provider, and automated trading fee routing.
Real-Time Market Analytics
We monitor spreads, depth, maker activity, volume, and market health so teams can see whether liquidity is actually improving.
Marina Liquidity Campaigns
Marina rewards eligible market makers for their on-chain liquidity performance: tight spreads, useful depth, two-sided quoting, and filled volume.
This complements institutional DMMs. The DMM provides a depth foundation. Marina adds a competitive layer of makers quoting tighter around the top of book.
Results so far:
- ZAMA/USDC spot: volume grew 1,322%, average spreads tightened 47%, and Marina makers captured 75% of fills in week one.
- Paragon HIP-3 perps: spreads tightened up to 90%, hours with spread blowouts above 50 bps went from 20 to 0, and 66 community market makers participated.
Why It Works
Liquidity is measurable. Marina rewards the behaviour that makes a market tradeable: tight quotes, real depth, continuous two-sided presence, and genuine fills.
That changes the market from a static listing into a genuinely tradeable market.